Conversion Rate Optimization Scientifically Increases Website Visitor Action
Getting traffic is only half the equation – getting that traffic to take action is the whole story. Are your site visitors converting to leads or customers? Is your website making as much money as it could? Most business owners focus their attention on increasing website traffic thinking that will solve all of their problems. In reality – this approach will never work. Often, website issues are preventing your site visitors from performing your desired conversion event. Does this sound familiar?
A lot of companies have been here and I can help.
Most business owners are unaware of their websites potential. Employing a conversion optimization strategy in your online marketing mix will help ensure that your website is functioning correctly, that the website elements are optimized for visitor action, and that a system is place to continually test, track, and improve your click through rate.
A thorough approach to your conversion issues
First, I’d like to know what kind of conversion problems you’re experiencing. Once engaged, I will perform a review of your online sales process to get a baseline of your current conversion performance. Next I will create a tactical plan tailored to optimize your website. Finally, I will send you a personalized report explaining your options. Listed below are the various services offered, including the initial conversion review.
The Conversion Optimization Review
The Conversion Optimization Review is the starting point. This will give us a baseline for understanding your current online performance and where it can be improved. At the end of this process you’ll have a detailed roadmap on how to optimize your site for conversion. The review is a three step process:
1. Your conversion concerns
First, I’ll meet with you to get a full understanding of how your site flows, what your conversion events are, and how things have performed historically. This meeting be will followed with a questionnaire to help guide the optimization process. I’ll also review your sites’ analytics to understand historical and baseline performance.
2. Building the best solutions
After our meeting and a review of the questionnaire, I’ll walk you through your main conversion funnel and highlight the top opportunities to improve your conversion rates.
3. Recommendations to improve conversions
Finally, I’ll provide you with a proposal with specific site suggestions that can be used by you internally or by my team if you’d like me to run the tests. These recommendations will provide you with the foundation for your conversion strategy.
John Larson Marketing offers will use A/B Testing and Multivariate Testing to help test various elements on your website. Typically, this phase follows the Conversion Optimization Review (above). Whether you need help deciding what to test or just need help running a test of your own, I can help you follow best practices to ensure your tests help provide you with the data needed to make informed decisions about your website.
Site User Testing
Incorporating user testing in the process will provide invaluable information on how users interact with your website. I will help you develop a real-life scenario with specific tasks for your audience to complete. Next, users relevant to your business will be identified based on demographics (age, gender, income, geo-location, etc.) and sent to your website. The site visitors’ actions will be tracked as they follow your conversion process, allowing us a view of your website’s strengths and weaknesses.
The insights gained will help show you more about your typical visitors’ habits, their preferences, and what works and, more importantly, what doesn’t. Site visitor testing and tracking can also be a useful tool for observing the effects of various site element tests performed on your site.
Getting Started with CRO
Whether you know where your process breaks down or have no idea where to start, I can help. Incorporating conversion optimization in your online marketing strategy will put your business on the right path towards better return on your investment.