Strategic Local Marketing for Business Owners and Entrepreneurs
Local search marketing includes more than just high organic rankings in Google… Today’s consumers use local directory listings like YP.com, they check social media like Facebook for referrals from their friends and they scan through review sites like Yelp before doing business with a stranger – You.
Local marketing is all about spending your money where consumers are looking for you
John Larson Marketing has the experience and expertise your company needs to have a successful local search marketing campaign. From securing top positions next to Google’s Maps, to creating selling profiles in local directories – I can provide you with a custom, local business marketing campaign that will work specifically for your service & location.
What is Local Business Marketing?
The Local Marketing program focuses on the 3 pillars of modern marketing – optimization, traffic and conversion. I’ll work with your team to define business goals, communication strategy, and quickly move into an executable action plan. My professional local marketing will help your company gain an online presence that cannot be found anywhere else.
Pillar 1 – Local Search Engine Marketing
There’s no one-size-fits-all approach when it comes to Local SEO. When we speak with you, I’ll recommend an approach that’s affordable but still gives your the business uplift you’re after.
With Local SEO from John Larson Marketing, you can:
- Make your website relevant for local and geo-specific searches
- Be found in relevant directories, including Google Maps, Yelp and more
- Find and fix duplicate listings, incorrect citations, bad directions, and any other problems with your business listings
- Create a review strategy to get more legitimate reviews from real customers
Pillar 2 – Local PPC Advertising
Local PPC is John Larson Marketing’s expertly managed Google AdWords Pay Per Click program and consulting package designed specifically for businesses looking for targeted local traffic. This is a simple, affordable and effective approach focused on sending targeted “local” traffic to your website. This is achieved through the building and ongoing optimization of Google AdWords with a low, flat monthly fee & no lock-in contracts.
With Local PPC from john Larson Marketing, you can enjoy:
- Month to month service with no minimum commitment
- No startup or cancellation fees
- Total account ownership – login to your account at any time to see what I’m working on
- Monthly reporting delivered straight to your inbox
- Account set up and build
- Keyword expansion and optimization (up to 200 keywords)
- Ad scheduling
- Google Analytics integration
- Split testing and ad optimization
- Regular communication
$300 Covers Everything!
Pillar 3 – Conversion Optimization
Search engine optimization and Pay-per-Click advertising are great for generating traffic. They can expand your customer-base and increase your profits… But for many businesses, there comes a point when increasing customer acquisition starts to taper off or the cost of acquisition becomes too high to sustain. When this happens, conversion rate optimization (CRO) is the next step.
Conversion optimization is all about improving the rate at which you’re turning visitors into customers (and revenue). Including a CRO strategy in your local marketing mix will help ensure that your website is functioning correctly, that the website elements are optimized for visitor action, and that a system is in place to continually test, track, and improve your click through rate.
Why is Local Business Marketing Important for Your Business?
Your customers live in a digital world. They use smart phones, use email, watch online video and communicate with other with social media. This trend is growing at a rapid pace…
- Facebook passed 1.3 billion monthly active users, 874 million mobile users, and has 728 million daily users.
- Twitter has surpassed 645 million active users monthly.
- YouTube has more than 900 million unique users each month and they watch over 4.2 million videos per day – that’s more than an hour of video for every person on Earth.
Consumers using technology and the growth of these new two-way marketing channels are not limited to a young demographic either. In fact, the fastest growing online demographics in all online channels are adults from 45-65 years of age.
With these astounding numbers, it may seem like effectively engaging in two-way online communication would be overwhelming. You don’t need to reach out to all 1.3 billion Facebook users – you need to reach out to targeted potential customers and build deep and long lasting relationships.
John Larson Marketing has the tools and ability to engage, retain and gain traffic, leads and customer referrals through these social media networks.
What will the Local Marketing Program Achieve?
1. Improve your business
Regardless of the program you select, a modern marketing strategy that is connected to your sales cycle can achieve a number of business goals. Some of business metrics we would focus on include: increased customer engagement, increased new lead opportunities and increased client retention.
2. Turn your customers into brand ambassadors
Get your customers talking about you and your company and recommending your products or services to their friends. By engaging with your customers online, you can grow your customer base exponentially.
3. Ensure your organization is viewed as an industry thought leader
Everyone turns to leaders when making business decisions. By communicating the skill and experience of your organization to your audience, we’ll be able to create opportunities for your business.
4. Strategic Digital Marketing
The Local Essential programs are designed to be a comprehensive strategic and tactical marketing plan. Best of all, I don’t just deliver a plan and walk away, I become part of your team and work with you for continued success.
No matter what Local Business Marketing package you choose, you’ll get comprehensive ongoing care. I closely monitor your progress to ensure everything’s going according to plan and provide detailed monthly reporting. Not only do I provide on-going support. I‘ll also be on the look-out for ways to improve your bottom line – even beyond Digital Marketing.
Let John Larson Marketing’s local search expertise help you get in front of the right audience.