At John Larson Marketing, I believe in an all-encompassing approach to search engine optimization. It starts with a purpose and ends with a custom solution designed specifically for you that includes on-page content, site structure, usability, link building, and analytics.
Surveys show that over 85% of internet users find new websites by using search engines. Other surveys show that after email, search-engines are the most popular activity on the web. It’s a fact Search Engine Optimization must be a necessary part of your online marketing strategy.
The goal of SEO is to make your website more attractive to search engines, which means getting your site ranked higher for relevant keywords and phrases. These higher rankings will lead to clicks, traffic, and conversions – and of course that leads to revenue.
Keyword Targeted Unique Content
It all begins with the words typed in a search box – these are called keywords. Keyword targeted content is at the core of any search engine optimized website. When Google is deciding which website matches a search query for a certain keyword, they look at the content on the site to help make their decision. There are a lot of factors included in that decision: keywords, keyword density, content placement, unique content, meta tags, and content freshness to name a few.
I will work with you to research your business and its competition, find the right keywords to reach your customers and help write clear, effective content that drives clicks, rankings, and reader interest.
Like the foundation of a building, your websites’ architecture will have a lot to do with your online success. From meta tags and clean URLs to sitemaps and siloing, your website’s structure is a complex set of instructions that need attention.
I have the tools and technical knowledge to make sure your website is fully functional. All the fresh, interesting content in the world won’t matter if the search engines cannot find your site.
Generating website traffic is only as good as the website that traffic reaches. I believe a SEO strategy should include having a well-designed, easy to navigate website that is ready to convert that traffic into customers.
As part of that SEO strategy, I recommend constant A/B and multivariate testing. By tracking website visitors and testing different elements, you will get a clear picture of what’s working (and what’s not) allowing your marketing decisions to be based on scientific data – not presumptions.
Inbound links to your website are like votes in an election. They are also considered one of the most important factors in Googles ranking algorithm. John Larson Marketing’s link building services are conservative, relevant and focused on the natural building of interest and links.
Link building, or the process of obtaining inbound links to your website, is one of the most advanced stages of SEO. Even multi-million dollar websites usually have much more they can accomplish with the core elements listed above. Link Building is usually the last priority for an SEO strategy.
A lot of companies pay for inbound links – this is dangerous. Buying links is a highly suspicious activity that search engines like Google look for all the time, and the punishment can be harsh. John Larson Marketing adheres to White Hat search engine optimization techniques approved by Google and believes that links should be built naturally through content that users want to link to.
The key to a successful search engine optimization campaign is to measure and report on visitor actions. Web analytics and reporting will help uncover trends and produce actionable data. Only with a solid web analytics foundation in place can you begin to formulate and focus an SEO and conversion optimization.
- provide reports on the who, what, when, where, and why of your website
- alert and diagnose potential major website issues
- give insight into traffic and revenue generation from organic SEO marketing efforts
I strongly recommend that anyone looking to begin any level of SEO or online marketing campaign begin with setting up web analytics. I suggest that you begin with Google Analytics because it is free to use, reliable, and it integrates seamlessly with other Google products like Google AdWords.
Learn more about my Google Analytics services.