Website Audits Provide Actionable Information to Increase Your Marketing
John Larson Marketing provides comprehensive audits of your website, SEO progress, backlink profile or other areas of your online strategy. With years of experience, I have developed an in depth process that details all aspects of your website. During the auditing process, we will discuss your short and long term goals to better plan our strategy to maximize and drive traffic to your website.
Our audits focus on what you need to improve your rankings and online presence. While we can’t possibly create a one-size-fits-all solution, here are some of the core areas we look at:
- Coding/crawler issues
- Content issues
- Penalty or algorithmic issues
- Webmaster Tools analytics
- Analytics analysis
- Backlink analysis
- Social media presence
- And much more depending on the situation
You can’t build your business if the foundation is weak. A website audit will uncover crawl errors, HTML issues, or other problems that will hinder your results in Google and the other search engines. Your marketing efforts should begin with making sure you have a solid foundation in place and that your website is doing exactly what the engines recommend.
Full SEO Audit
What to expect from an SEO Site Review
Our completed SEO review will deliver a comprehensive report that details your website’s strengths and weaknesses. I go one step further by prioritizing a list of recommendations so that your team can focus on improvements immediately. The detailed report often outlines many months of actionable recommendations that are prioritized and presented in an easy to understand format.
The SEO audit addresses:
- Organic History
- Competitive Analysis & Behavior
- Content Analysis
- Site Architecture / Accessibility
- Index Analysis
- Backlinks Analysis
- Usability / Speed
- Off-Page Elements
- Local Search Elements and Business Listings
- On-Site Technical Recommendations
- Comprehensive list of SEO Recommendations
What to expect from an Inbound Link Review
Whether your website has experienced a drop in organic ranking, employed an inexperienced link building company or have been the target of a negative SEO campaign from an unscrupulous competitor – John Larson Marketing can help.
These days, it takes more than great content to generate good ranking… Google and the other search engines explore your backlink profile to determine your websites authority and if it’s worthy of sending traffic to.
My completed link review will deliver a comprehensive report that details your website’s inbound link profile, identifies any unnatural link building patterns and isolates potential search engine penalties from low quality links. You’ll also receive an actionable outline of strategies to help you push your websites’ profile forward and maximize it’s potential.
The Link audit addresses:
- Site link analysis
- URL pattern analysis
- Root domain analysis
- Anchor Text phrases and percentage of use
- Negative signals and potential search penalties
Hire John Larson Marketing
John Larson Marketing practices white-hat strategies endorsed by Google, Yahoo! and Bing. The services I perform can be supported by Google’s Webmaster Tools, Yahoo’s Search Solutions and Bing’s Webmaster Center. This is why the websites I’ve optimized hold their positions or even rise when other websites fall during algorithm changes.
Not your typical SEO
The services I offer are designed as part of a comprehensive digital marketing solution. Website rankings are only part of the puzzle, I look at all aspects of your online marketing and make sure that all of the pieces fit together – today and tomorrow.